If this is your first visit, please read this before you proceed
Whether you're just thinking about starting an online business, already building one, or looking for ways to improve what you have, this site is designed to help you find your way forward.
If this is your first visit, I recommend reading through this homepage before following any of the links. It will give you a clear picture of how the different parts of an online business fit together, the tools and resources available, and where you might want to start.
You don't need to use everything you see here. The aim is to help you understand your options and choose what is appropriate for your stage of the journey.
Build Your Online Business Without the Confusion
Starting or growing an online business can feel unnecessarily complicated. There are countless tools, programmes and opportunities competing for your attention — often with very little explanation of how they fit together.
This website is designed to make things clearer. I share the tools, resources and programs I use or recommend, together with practical guidance to help you decide what may be useful for your own online business.
Much of what you will find here is based on my own experience — what I have tried, what I continue to use, and what I have learned along the way. My aim is to help you avoid some of the wasted time, expense and frustration that can come with building an online business.
You don't need everything. You need the right strategy, the right tools and a clear idea of what to do next.
Where Are You Now?
Everyone starts from a different place. Choose the option that best describes where you are now, and I'll point you towards the information and resources most likely to help.
I'm Just Starting
I'm new to online business and want to understand the basics, what I really need, and how to get started without wasting time or money.
Start HereI've Started, But Need Direction
I've made a start, but need a clearer plan to bring the different parts together and decide what I should concentrate on next.
I'm Looking for the Right Tools
I know what I want to achieve and I'm looking for practical tools, services and programs that can help me do it more effectively.
How an Online Business Fits Together
An online business isn't a collection of separate tools. Each part has a job, and each part connects to the next.
The tools and platforms may change, but the basic process remains much the same.
Essential Tools
You do not need dozens of expensive tools to start an online business. Start with the essentials, then add more only when they have a clear purpose.
Website & Hosting
Create a reliable online home for your business.
Email Marketing
Build your list and keep in touch with your subscribers.
Landing Pages
Create focused pages for lead generation and promotions.
Content Creation
Produce articles, emails, graphics and videos.
Traffic & Tracking
Bring visitors to your content and see what is working.
AI Tools
Use AI to research, create and save time on everyday tasks.
A useful rule: Before buying another tool, check whether something you already have can do the job.
Programs and Resources I Recommend
I only recommend products, services and training that I know well enough to have formed my own opinion. Some links may be affiliate links, which means I may receive a commission if you make a purchase. Where this applies, I will make it clear.
For Beginners
Straightforward resources and programs to help you get started and avoid unnecessary complexity.
Building Your Business
Resources that can help you develop your website, build your audience and email list, and grow your business.
Training and Development
Courses, memberships and training that can help you develop your knowledge and skills.
Why Roger Wingfield?
I have been involved in online marketing for many years and, along the way, I've tried a great many systems, tools, courses and business opportunities.
Some have been extremely useful. Others have taught me rather more about what not to do.
This website is where I share what I've learned, in straightforward terms. It is particularly intended for people who are starting out, or who have found themselves overwhelmed by the sheer number of tools, programmes and conflicting opinions online.
I don't claim that there is one perfect system for everyone. Where I recommend something, I'll explain why I use it, what I like about it and, where appropriate, what I don't.
The aim is simple: to help you make better-informed decisions and avoid some of the wasted time and expense that can come with building an online business.